Every October, a little more pink makes its way across Florida. You might notice it on our social media pages, in our team members’ shirts, or on the road when one of our pink Cool Today vans drives by.
But for us, pink is more than a color. It represents people. It represents survivors, families, friends, and loved ones whose lives have been touched by breast cancer. And it represents our commitment to supporting the communities we serve in a meaningful way.
That’s why Cool Today is proud to support the American Cancer Society’s Making Strides Against Breast Cancer walks across Florida. Through our sponsorships, our pink fleet, and our participation in local events, we’re helping bring people together around a cause that matters far beyond October.
At Cool Today, being part of the community means more than providing dependable home comfort services. It also means showing up for the people who make our communities special.
Breast cancer affects individuals and families in deeply personal ways. Behind every diagnosis is a person, a family, a circle of friends, and a community that wants to help. For some, the fight means navigating treatment. For others, it means supporting someone they love, honoring a life lost, or celebrating a survivor’s strength.
Our support for breast cancer awareness is rooted in those people and their stories.
By supporting the American Cancer Society’s Making Strides Against Breast Cancer walks, Cool Today is proud to stand alongside survivors, caregivers, families, and supporters who are working toward a future where breast cancer no longer threatens the lives of the people we love.
We believe that awareness matters, community matters, and showing up matters.
If you’re used to seeing Cool Today’s bright green service vans around Florida, you may occasionally spot one that looks a little different.
One out of every eight Cool Today vans is wrapped in pink as a year-round reminder of breast cancer awareness and the people whose lives have been affected by the disease.
The message behind our pink vans doesn't disappear when October ends. They’re on the road throughout the year, visiting neighborhoods, traveling between service calls, and creating opportunities to start conversations about breast cancer awareness.
The number eight carries special meaning because approximately one in eight women in the United States will be diagnosed with breast cancer during her lifetime, according to the American Cancer Society. The pink vans help bring that statistic into everyday view, reminding us that breast cancer affects real people in our communities.
For us, the pink fleet is about more than standing out on the road. It’s a visible expression of our commitment to keeping awareness alive all year long.
So, if you see a pink Cool Today van in your neighborhood, take a moment to remember what it represents. And if you snap a picture, share it on social media and tag @CoolToday to help spread the message.
Each October, communities across Florida come together for the American Cancer Society’s Making Strides Against Breast Cancer walks.
These events bring people together to honor survivors, remember loved ones, support families, and help advance the fight against breast cancer. They also offer a powerful reminder that no one has to face this journey alone.
Cool Today is proud to support Making Strides Against Breast Cancer events in Orlando, Southwest Florida, Sarasota, and Tampa.
Our team members join other community supporters to help bring attention to a cause that touches so many lives. Whether we're walking alongside survivors, cheering on participants, or connecting with attendees in our pink shirts, we're proud to be part of a community that continues to show up for one another.
And if you spot the Cool Today crew at a walk, come say hello! We love meeting the people who make these events so special, and we’re happy to share some Cool Today swag with fellow supporters.
Every participant, every conversation, and every show of support helps keep breast cancer awareness front and center.
Pink is often associated with Breast Cancer Awareness Month, but its meaning goes much deeper.
At Cool Today, pink represents the survivors whose strength inspires us, the families who stand beside their loved ones, and the people we remember with love. It represents the researchers working toward better ways to prevent, detect, and treat breast cancer. And it represents the communities that continue to come together in the face of a disease that affects so many.
That’s why we pink out our social media pages each October. It’s a simple, visible way to join a much bigger conversation.
Our pink shirts, pink social posts, and pink vans all serve the same purpose: to help keep awareness going, encourage conversations, and remind people that support can take many forms.
Because breast cancer awareness shouldn't be limited to a single month, a single walk, or a single social media post.
Our commitment is about keeping the conversation going long after October ends.
You don't have to be participating in a walk to make a difference. There are many ways to show support for people affected by breast cancer and help keep awareness growing.
Here are a few simple ways to get involved:
Small actions can help build a stronger, more supportive community.
At Cool Today, we’re proud to serve Florida communities, and we believe that commitment extends beyond the work we do every day.
Supporting the American Cancer Society’s Making Strides Against Breast Cancer walks, putting pink vans on the road, and joining the conversation each October are all ways we can stand alongside people affected by breast cancer.
Because the reason behind the pink matters.
It’s about the survivors we celebrate, the loved ones we remember, the families we support, and the hope we share for a future where breast cancer is no longer a threat.
Our pages may turn pink in October, but our commitment to awareness and community support lasts all year.
Want to learn more about breast cancer awareness or get involved in a Making Strides Against Breast Cancer event? Visit the American Cancer Society to explore resources, find local walks, and discover ways to support the fight against breast cancer.
And if you see a pink Cool Today van out on the road, snap a photo and tag @CoolToday. Let’s keep the conversation moving, one pink van and one community at a time.
Cool Today is proud to support the American Cancer Society’s Making Strides Against Breast Cancer walks and the communities working toward a future free from the threat of breast cancer.
Sunny isn't just a cartoon character—he's the heart of our brand and a shining symbol of what we stand for. As the unofficial mascot of our Cool Today team, Sunny represents our commitment to keeping Florida families cool, comfortable, and cared for all year long. With his ever-present shades and cheerful attitude, Sunny reminds us that great service, strong community roots, and building lifelong customer relationships should always be at the center of what we do. When you see Sunny, you know you're in good hands!